CULTURAL ACTIVATION
Harnessing culture to make marketers more powerful
Cookie-less and future-proof
EntityX enables advertisers to better understand and more effectively target their most valuable audiences.
We use technology to quantify culture, delivering unique cultural intelligence that powers media activation.
Our dynamic audience profiles evolve with culture, delivering increased campaign performance and ROI.
PROUDLY COOKIE-FREE AND PRIVACY COMPLIANT SINCE 2019
INSIGHTS
Reveal unique cultural insights and surface cultural trends. Discover what's most important for your audience right now and use this to make your marketing more effective. Harness the power of culture to better understand your customers and transform your marketing.
ACTIVATE
Target your most valuable audiences, increase reach and improve performance. Build culturally rich profiles and use them to identify the most relevant pages to place ads on. Cookie-free, accurate and cost effective ad targeting.
EntityX works with global brands and advertisers such as:
DYNAMIC AUDIENCE PROFILES
Constantly Evolving: Every day we analyse billions of data points, matching thousands of pages to hundreds of cultural profiles. This generates daily insights and trends that we use to refine each cultural profile. It's a dynamic, daily process.
Cultural Insights: We reveal cultural insights and trends to help our clients better understand their customers.
Audience Profiles: We harness our cultural insights to produce unique 'cultural profiles' delivering improved performance for each advertiser.
Cultural Activation: Advertisers can easily target each cultural profile and increase campaign reach.
Cultural Activation
We empower smart marketers to put culture at the centre of their campaigns, powered by cutting-edge technology and a passion for understanding culture.
Harness the power of culture to transform marketing
Arm brands with cultural insights and trends, to better engage with their customers
Enable advertisers to increase campaign reach and improve performance
BRANDS
Use Cultural Insights to Engage Your Customers
Understand what your customers are interested in right now and use these insights to improve your marketing.
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EntityX analyses the cultural meaning on the pages that are being read by your target audience, recording the most important and frequent pages
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Find the things and topics that are resonating for your audience right now and track these over time to identify the latest trends.
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Start with what you know about your audience, but quickly discover more about what else they are interested in: We help find related, or adjacent, interests and use these insights to enhance your customer profile.
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We make your insights actionable. You can use all of the rich, cultural insights to target new customers. Unlike your competitors, you can now target customers on highly relevant pages, increasing engagement and performance.
MEDIA AGENCIES
Increase Campaign Reach and Improve Performance
Find and target more customers online using our unique cultural profiles to deliver performance at scale
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EntityX custom builds audience profiles around your unique audience insights and proprietary data. These Deal IDs can be used in all major DSPs
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Our audiences target the pages which are most culturally relevant for each audience profile, meaning we provide a cookie-less and future-proof way for you to reach your most valuable customers
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By finding pages which have content that is most relevant to your audience, we maximise engagement and performance. EntityX beats standard display benchmarks for top-of-funnel metrics like CTR, VTR, CPC, as well as bottom-of-funnel metrics like CPA.
CASE STUDIES
Cultural Activation/ Sports Betting - UK
This sports betting brand wanted to reach new customers, but found that online display advertising was very competitive with many different brands ‘fishing’ for the same customers.
EntityX worked with them to custom build unique cultural profiles based on their existing customers. This enabled us to reach new customers with similar interests on highly relevant pages. The campaign was optimised to maximise First Time Deposits and minimise Cost per Acquisition.
EntityX beat the campaign benchmarks, reducing CPA by 34%
Cultural Insights/ Online Mattress Retailer - UK
This Direct to Customer retailer needed to understand the importance of 'sustainability' to its existing and potential customers.
EntityX analysed the content that the retailer's most important audiences were engaging with, in order to determine how important 'sustainability' is to each audience. We also analysed the retailers marketing communications and website, and measured how relevant each channel was to customers with an interest in 'sustainability'. Our analysis also examined the relevance of competitor marketing communications in order to identify competitive threats and opportunities.
Cultural Activation/ Global Beer Brand - South Africa
This beer brand was launching a new drink targeting young women in the highly competitive South African market. Their challenge was how to reach these customers in a cost effective way in order to increase sales.
The brand shared their audience research, which EntityX used to custom-build an audience profile based around the audience’s cultural interests, particularly around food, drink, music and fashion. Most importantly, EntityX was able to identify a range of interests which they then used to identify the most relevant pages for the target audience.
EntityX increased the reach of the campaign, with significantly higher performance. The campaign achieved 136% of previous CTR and 143% VTR.
ARRANGE A DEMO
Discover how EntityX can increase reach and improve performance.
